Monday, November 29, 2021

BISMARCK – The Pride of Dakota Holiday Showcase will return to the Bismarck Event Center, Friday through Sunday, Dec. 3-5.

“This year’s Holiday Showcase features more than 200 companies offering unique, North Dakota-made products,” said Agriculture Commissioner Doug Goehring. “Shoppers will find thousands of products to choose from, including gourmet food, wine and spirits, books, jewelry, apparel, personal care, pottery, quilting, photography and framed art, children's items and more.”

Showcase hours are 4 p.m. to 9 p.m., Friday; 9 a.m. to 5 p.m., Saturday, and 11 a.m. to 4 p.m., Sunday. Free admission and shopping bags are sponsored by the Bank of North Dakota College SAVE Plan. Parking is also free for Pride of Dakota shoppers in lots C and D. Shoppers should enter the facility through door E42 located on the west side of the Exhibit Hall (facing 5th Street).

The event also includes a real bearded Santa who will be available for visiting and photo opportunities. Santa’s hours are 5 p.m. to 8 p.m., Friday; 10 a.m. to 4 p.m., Saturday, and noon to 3 p.m., Sunday. He will take periodic breaks to feed the reindeer.

A complete list of participating companies scheduled to be at the Bismarck Pride of Dakota Holiday Showcase is available at by clicking “View the showcase map.”

Administered by the North Dakota Department of Agriculture, the Pride of Dakota program provides member companies with cooperative marketing and promotional events, such as in-store demonstrations, Pride of Dakota Day and the Harvest and Holiday Showcases. The program also provides educational opportunities and representation at regional, national and international marketing expositions. More than 500 North Dakota companies are Pride of Dakota members.